Wednesday, September 29, 2010

The Stroop Effect

In the picture below try naming the color of the words out loud from left to right.




Once you past the second row it gets a little more difficult right? The Stroop Effect is a famous phenomenon in cognitive psychology. This shows the conflict of two mental systems because the reading of the word is automatic and takes over your thinking at first, while naming the color takes longer. Children who can’t read yet (about age 4) are very good at naming the colors of the words quickly with less mistakes because they can’t read the word anyways therefore the automatic effect of reading hasn’t taken over yet. Once children learn how to read, the Stroop Effect takes over their reading of the words so it becomes a difficult for them just like adults. This is applicable to everyday life because when designing products, professionals have to be careful that they don’t design a product that goes against the automatic mental system or human errors will occur.

3 comments:

  1. This had me laughing this morning. Thanks!

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  2. Wow, i like this exercise!!! This is a lot of fun! At first i thought it would be easy to do but then i found it problematic to go through all the rows with high speed, not even high, sometimes very Slow))

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  3. This is tricky! I thought it would be easy until I got to the second line and started saying the word instead of the color.

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